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Compared honestly

Posto next to the tools you were going to pick anyway.

Every network, every feature, every row — including the ones where someone else wins. Checked against each vendor’s own help pages, dated, and open to corrections.

Networks

  • Posto 96%
  • Metricool 53%
  • Publer 49%
  • Buffer 38%
  • SocialBee 32%
  • Later 28%

47 rows: the networks and what each one gets.

Features

  • Posto 86%
  • Publer 60%
  • Buffer 45%
  • Metricool 45%
  • Later 40%
  • SocialBee 40%

42 rows: planning, composer, statistics, conversations, AI.

Team & platform

  • Posto 91%
  • Publer 55%
  • Buffer 45%
  • Metricool 45%
  • SocialBee 36%
  • Later 18%

11 rows: team, integrations, platform.

Table 1

Networks, and what each one actually gets.

Connecting a network is the easy part. The rows below say what goes through: polls, link buttons, first comments, comments and messages, statistics.

  • Yes
  • Partly — hover for what exactly
  • No
  • Not on the vendor’s free or entry plan
  • Posto: switched on for you on request
Networks and what each one gets
Feature Posto Buffer Later Metricool Publer SocialBee
Telegram
Channels, posted by the Posto bot Yes No No No Yes Partly · a reminder on your phone, you post by hand
Polls, link buttons, pin, take down Yes No No No Partly · text and media only No
Comments through the discussion group Yes No No No No No
Direct messages to the bot, in one inbox Yes No No No No No
Post from your phone through the bot Yes No No No No No
Instagram
Feed posts and carousels Yes Yes Yes Yes Yes Yes
Reels and Stories Yes Yes Yes Yes Yes · Stories go direct on Business accounts only No data
First comment Yes Yes · not on the free or entry plan Yes Yes Yes · not on the free or entry plan Yes
Comments and DMs in one place Yes Partly · comments only Partly · not on the free or entry plan · from the Growth plan Yes Partly · comments under each post, no inbox Yes
Statistics and audience: age, gender, countries Yes Partly · not on the free or entry plan · no audience demographics in Insights Yes Yes Yes · not on the free or entry plan Yes
Compare with other public accounts Yes No data Yes · not on the free or entry plan Yes Yes · not on the free or entry plan No data
Facebook Pages
Posts, Reels and Stories Yes Yes Yes Yes Yes No data
Comments and DMs Yes Partly · comments only Partly · not on the free or entry plan Yes Partly · comments under each post, no inbox Yes
Threads
Text, photos, video, carousels Yes Yes Yes Yes Yes Yes
Polls Yes No No data No No No data
Comments Yes Yes No No Partly · comments under each post, no inbox Yes
X
Text, photos, video Yes Yes No Yes · not on the free or entry plan · a paid add-on per account Yes · not on the free or entry plan · from the Professional plan Yes
Polls Yes No No Yes · not on the free or entry plan Yes · not on the free or entry plan No data
First comment (thread) Yes Yes No Yes · not on the free or entry plan Yes · not on the free or entry plan No data
Replies and DMs Yes Partly · replies only No Partly · DMs only Partly · comments under each post, no inbox No data
Mastodon
Any server, polls, alt text Yes Partly · any server and alt text, no polls No No Yes Partly · a reminder on your phone, you post by hand
Pixelfed, Akkoma and Pleroma servers Yes No data No No No data No
Comments and DMs Yes Partly · comments only No No Partly · comments under each post, no inbox No
Bluesky
Posts, alt text, video Yes Yes No Yes Yes Yes
Comments and DMs Yes Partly · comments only No No Partly · comments under each post, no inbox No
Pinterest
Pins and video pins to your boards Yes Yes Yes Yes Yes Yes
Carousels of up to five pictures Yes No data No data No Yes No data
Impressions, saves and clicks of each pin Yes Yes Yes Yes Yes · not on the free or entry plan No data
TikTok
Videos and photo posts Yes · Direct Post where TikTok grants video.publish, otherwise to your TikTok inbox Yes Yes Yes Yes Yes
Views, likes, comments and shares of each post Yes Yes · some metrics on paid plans only Yes Yes Yes · not on the free or entry plan No data
YouTube
Videos with a cover, title and privacy Yes Partly · Shorts only Partly · Shorts only Yes Yes Yes
Comments under your videos: read and reply Yes Partly · Shorts only No Yes Partly · comments under each post, no inbox No data
Statistics of videos and the channel Yes Partly · Shorts only No data Yes Yes · not on the free or entry plan No data
Viber
Channels Yes No No No No Partly · a reminder on your phone, you post by hand
Formatted text, pictures and video Yes No No No No Partly · a reminder on your phone, you post by hand
Discord
Channels through a webhook Yes No No No No Partly · a reminder on your phone, you post by hand
Formatting, pictures, video, link buttons, take down Yes No No No No No
Members and who reacted, through the Posto bot Yes No No No No No
Slack
Channels through the Slack app Yes No No No No Partly · a reminder on your phone, you post by hand
Pictures, video, link buttons, take down Yes No No No No No
Thread replies: answer and like from Posto Yes No No No No No
LinkedIn
Profiles and pages Yes Yes Yes Yes · not on the free or entry plan · from the Starter plan Yes Yes
Comments on company pages: reply and like Yes Yes No Yes · not on the free or entry plan Partly · comments under each post, no inbox No data
Statistics of posts, the profile and pages Yes Yes No data Yes · not on the free or entry plan Yes · not on the free or entry plan No data
Google Business Profile
Posts No Yes No Yes Yes Yes
Snapchat
Posts No No Yes No No Partly · a reminder on your phone, you post by hand
Across networks
Alt text sent to every network that takes it Yes Yes No data Yes No data Yes
Share of “yes”“Partly” and “No data” do not count 96%45 of 47 38%18 of 47 28%13 of 47 53%25 of 47 49%23 of 47 32%15 of 47

A “Yes” in the Posto column is something you can use today. “By request” means an administrator turns it on for your workspace when you ask. “$” on a competitor means the feature is not on that vendor’s free or entry plan.

Table 2

Beyond posting: planning, media, numbers, conversations.

Where the day-to-day work happens. Rows where everyone says yes are still listed — you came here to compare, not to be sold.

Features beyond posting
Feature Posto Buffer Later Metricool Publer SocialBee
Planning
Queue slots and “Add to queue” Yes Yes Partly · Quick Schedule slots Partly · autolists Yes Yes
Calendar with drag and drop Yes Yes Yes Yes Yes No data
Subscribe to your posts in Google, Apple or Outlook Calendar Yes No data No data No data No · requested by users, not built No data
Best time to post from your own numbers Yes No · recommendations from general data, not your own numbers Yes · Instagram, Facebook and TikTok Yes Yes · not on the free or entry plan Yes
Holidays of your countries and your own dates, while you pick the time Yes No data Partly · not on the free or entry plan · colour notes on the calendar No data Partly · holidays shown in the calendar No data
Labels and a queue filtered by label Yes Yes No data No data Yes Yes · categories
Evergreen recycling: an empty slot of a category is filled with an old post Yes No data No data Partly · not on the free or entry plan · recurring posts Yes · not on the free or entry plan · from the Business plan Yes
Approval workflow for clients Yes Yes · not on the free or entry plan Yes · not on the free or entry plan Yes · not on the free or entry plan Yes · not on the free or entry plan Yes · not on the free or entry plan
Duplicate a post into a new draft Yes Yes Yes Yes No data No data
Composer and media
Limits of each network checked while you type Yes Yes No data Yes Yes No data
Own text and own first comment per channel Yes Yes No data Yes Yes Yes
Polls (Telegram, Threads, X, Mastodon, Discord) Yes No No data Partly · not on the free or entry plan · X only Partly · not on the free or entry plan · X, Mastodon, LinkedIn No data
Link buttons under a post (Telegram, Discord, Slack) Yes No No No No No
Take a published post down, pin it in Telegram Yes No data No data No data Partly · not on the free or entry plan · auto-delete after a delay No data
Media library: folders, favourites, where each file is used Yes No data Yes Yes · not on the free or entry plan · post library from Starter Yes · not on the free or entry plan · unlimited storage from Professional No data
Crop to each network’s shape Yes Yes Yes Yes Yes Yes
Video: trim, cover frame, own cover Yes Partly · not on the free or entry plan · cover frame Yes Partly · cover frame No data Partly · own cover
Posts from a batch of pictures Yes No data Partly · drag media onto Quick Schedule slots No data Yes · not on the free or entry plan · bulk media uploader No data
Import posts from CSV Yes No data No · requested by users, not built Yes Yes · not on the free or entry plan Yes · not on the free or entry plan
Google Sheets kept in sync Yes No data No data No data No data No data
Pictures from open archives (NASA, Openverse) Yes No No No No No
Stock photos and Canva Yes Yes Yes Yes · not on the free or entry plan · Canva and Drive from Starter Yes Yes
Snippets, hashtag sets, watermark No Partly · not on the free or entry plan · hashtag manager Partly · saved captions, hashtag suggestions Partly · not on the free or entry plan · hashtag search Yes · not on the free or entry plan · shortcodes on every plan, signatures and watermark from Professional Partly · not on the free or entry plan · hashtag organizer
Short links and UTM Yes Yes · short links on every plan, UTM from Essentials No data Yes Yes Yes
RSS to posts No No No data Yes Yes · not on the free or entry plan Yes
Statistics
Followers, views, reactions, video watch time Yes Yes · 30 days of history on the free plan Yes Yes Yes · not on the free or entry plan Yes
Audience: age, gender, countries on a map Yes No Yes No data No data Yes
Compare with other accounts (Telegram channels, Instagram, Threads, YouTube, Bluesky, Mastodon, Pixelfed) Yes No data Yes · not on the free or entry plan Yes Yes · not on the free or entry plan No data
All accounts on one overview page Yes Yes · not on the free or entry plan Yes · not on the free or entry plan No data Yes · not on the free or entry plan No data
PDF or e-mail report Yes Yes · not on the free or entry plan Partly · Instagram report by link Yes · not on the free or entry plan Yes · not on the free or entry plan Yes · not on the free or entry plan
Instagram grid preview No No data Yes No data Yes Yes
Link-in-bio page No Yes Yes Yes · not on the free or entry plan Yes No data
Conversations and AI
Comments in one list: templates, auto-replies, likes Yes Yes Yes · not on the free or entry plan · from the Growth plan Yes Partly · comments under each post, no inbox Yes
DMs in one inbox (Instagram, Facebook, Telegram, X, Bluesky, Mastodon) Yes No Partly · not on the free or entry plan · Instagram and Facebook Partly · Instagram, Facebook and X No Partly · Instagram and Facebook
AI marketer: brand profile, a month plan, texts, pictures, short video Switched on for you on request Partly · AI assistant for text Partly · captions and ideas Partly · AI assistant Partly · AI assist Partly · AI copilot
AI replies to comments and DMs Switched on for you on request Yes · 5 suggestions a week on the free plan No data Partly · not on the free or entry plan · keyword auto-replies (Flows) Yes No data
AI alt text Switched on for you on request Yes · beta, in the composer No data Yes No data No data
On the go
Telegram bot: post from your phone, comment and DM cards Yes No No No No No
Share from your phone’s Share menu Yes Partly · through the mobile app Partly · through the mobile app Partly · through the mobile app Partly · through the mobile app Partly · through the mobile app
Native app in the stores Partly · Android Yes Yes Yes Yes Yes
Browser extension No Yes Yes No data Yes No · retired in March 2026
Shared profile: name, bio, avatar applied to every channel Yes No data No data No data No data No data
Share of “yes”“Partly” and “No data” do not count 86%36 of 42 45%19 of 42 40%17 of 42 45%19 of 42 60%25 of 42 40%17 of 42

Table 3

Team, integrations and the platform underneath.

What keeps working when there are three of you, when something fails at 6 pm, and when you ask where your data lives.

Team, integrations and platform
Feature Posto Buffer Later Metricool Publer SocialBee
Team
Workspaces: several brands under one sign-in Yes Partly · not on the free or entry plan · channel groups and per-channel access on the Team plan Yes · social sets, one on Starter Yes · brands, one on Free Yes · one on Free Yes · one on Bootstrap, five on Pro
Members and roles: owner, admin, editor, viewer; invitations Yes Yes · not on the free or entry plan Yes · not on the free or entry plan Yes · not on the free or entry plan Yes · not on the free or entry plan Yes · not on the free or entry plan
Sign in with a password, Google, Apple or a passkey; two-factor, recovery codes Yes Partly · two-factor, no passkeys Partly · two-factor, no passkeys Partly · Google sign-in, no passkeys Partly · two-factor, no passkeys No data
Own time zone per channel Yes Yes No No data No No data
Integrations
Alerts by e-mail, push, Telegram, Slack, Discord or webhook Yes Partly · e-mail and push Partly · in-app and push Partly · push Partly · push Partly · push
Outgoing webhooks: signed, retried, logged Yes No · Zapier instead No No · Zapier instead No · Zapier instead No · Zapier instead
Public API Yes · posts, media, statistics and comments Yes · one key on the free plan No Yes · not on the free or entry plan Yes · not on the free or entry plan No
Zapier and Make Partly · Zapier Yes No Yes · not on the free or entry plan Yes · Zapier; Make through the API Yes
Platform
Installs on your phone as a PWA, no store needed Yes No No No No No
Dark theme Yes Yes Partly · iOS app only Partly · mobile app only Yes No data
Data kept in the EU Yes No · United States No · United States Yes Yes · Frankfurt Yes · EU/EEA, with US sub-processors
Share of “yes”“Partly” and “No data” do not count 91%10 of 11 45%5 of 11 18%2 of 11 45%5 of 11 55%6 of 11 36%4 of 11

In short

Where we win, where we don’t, and how we checked.

Only in Posto

  • Telegram with a bot: polls, buttons, comments and DMs
  • Viber, Discord, Pixelfed and Akkoma
  • Threads polls; DMs from five networks in one inbox
  • Google Sheets kept in sync, your own calendar feed
  • Signed outgoing webhooks, alerts in Telegram, Slack or Discord
  • A PWA, a shared profile for every channel
  • Free while in beta, data in the EU

Not in Posto yet

  • Google Business Profile
  • Zapier and Make, RSS
  • Link-in-bio page, grid preview

How we checked

Every competitor cell points at that vendor’s help page and carries the date we read it. Plans change; so do we.

  • Buffer pricing and help · checked 2026-11-06
  • Later pricing and help · checked 2026-11-06
  • Metricool pricing and help · checked 2026-11-06
  • Publer pricing and help · checked 2026-11-06
  • SocialBee pricing and help · checked 2026-11-06

Spotted a mistake? Write to hello@posto.run and we fix the row.

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